None of the most-viewed ads on YouTube were under a minute in 2014 and 2015, so should brands invest in longer videos? We put three cuts of the same creative under the microscope to find out.
How long does it take to change someone’s mind about your brand in a video ad? Should you rush to tell your story to avoid getting tuned out, or should you embrace a longer format to build a more captivating story? See the details here